How To Succeed At Online Product Creation The Easy Way

Product creation could be a frightening subject for a lot of Internet marketers to face. Some folks who get in the game with the intention of making a full time income are completely ignorant as to how an online business operates. One of the most profitable ways to create online cash is by creating a product that others are happy to pay for.

Product creation is legitimate method of generating money through internet marketing but many entrepreneurs get it wrong. They start by imitating their Internet marketing gurus by creating information products on Internet marketing in hopes of getting rich the way their heroes did. The problem is that they usually don’t know what they are doing and enter a highly competitive niche with very little marketing experience or connections.

Here are a few tips for effective product creation that may help you get on the right track:
Start by finding a profitable niche with low to moderate competition. If you conduct some rudimentary market research and keyword research, you’ll find many opportunities in areas that will surprise you. Amazon and eBay are two great places to brainstorm for product ideas.

Developing Your Product does not have to be a difficult project. You can find experts in the right field for your niche and pay them to write the material while an artist designs the packaging and website or blog. You can outsource the entire product creation part of the project after you conduct the research and testing to ensure profitability.

Sales and marketing strategies should be created while developing the product and learning about the market. Some experienced marketers use pay per click to drive traffic to their offer page; some folks outsource the entire marketing campaign to affiliates through ClickBank or other affiliate programs.

Product creation does not need to be hard, particularly when the merchandise is electronic. E-books, videos, audio and multi-media products sell very well. They are distributed immediately to customers electronically. Once you have a good feel for a niche market, try to service your customers with associated products and upgrades. If you want to earn money online through product creation, you must understand supply and demand. The majority of new online marketers fail miserably because they go after highly competitive markets or forget to research their chosen niche properly. You have to create your products according to the needs, wants and desires of the prospective customers.

Ten Characteristics of Successful Real Estate Investors

In my years in the foreclosure and real estate business, I bet I’ve met over 1,500 investors. These people have been at all levels of knowledge and experience. Some have become amazingly successful, while others have lost steam or experienced drastic failure. I watched people who are successful and I’ve noticed that there are certain characteristics that come with real estate investing success.

Before I outline the specific characteristics that I’ve found in successful investors, let me define what I mean by “successful investor”. A successful investor is NOT the person who owns the most properties or does the most deals, or who has the most zeros in his net worth. A successful investor is simply a person who knows what he wants – financially, personally, and in terms of what he wants to contribute to the world – and uses real estate investing as a way to get those things. For a successful real estate investor, real estate is a means to an end, not an end unto itself. A successful real estate investor works to become as financially secure as is necessary for his peace of mind and who is happy and comfortable with his investment activities.

Successful investors I’ve known include high school dropouts and PhDs, men and women of all races and backgrounds, people born into poverty and people born with trust funds, guys who started investing at 18 and those who started in their 70′s, part-timers and full timers. There is no single trait that will predict success, but there are traits that I’ve found that all successful investor have in common. Here are a few:

1. Successful investors have a plan – and work it.

It’s pretty easy to work pen & paper and figure out how to become financially independent in 2 or five or ten years. It’s another thing to wake up each morning and do the things you need to do to get that done. Somehow, your real life always seems to get in the way of your long-term goals. Successful investors battle this dilemma to get caught up “in the thick of things” by creating not just a list of goals, but a daily plan for getting there. Every day Lisa and I start with a checklist of things we need to get done that day, but also things we want to get done. Some examples will include marketing, getting letters out, or meeting sellers. What it doesn’t include is swinging a hammer.

Plans are fluid, they are always changing. Just because I plan to do something does not mean I must accomplish that task. I must sometimes alter a plan to meet a new timeline or move its priority up or down on my list because of a new crisis.

The point is that it all starts with a written daily plan that leads me to the end result. My Daily Plan typically starts at 4:30 am and terminates at 8:00 p.m. 6 days per week. Of course there are days I start later and quit earlier, but that is a “normal” day for me.

2. Successful investors network.

Real estate investing must be the only profession in the country that has no accepted curriculum of formal training. Electricians have to be licensed, Realtors have to pass a test, Attorneys have to pass the BAR exam and so many other examples exist. Since your success as a real estate entrepreneur relies SOLEY on your ability to get reliable and practical information & advice when you need it, & since the local community college doesn’t teach you how to evict a non-paying tenant, the only answer is for you to find a mentor who can teach you the ropes from their learning from the school of hard knocks. The “been there done that” school can surely help you keep from skinning your own knees. As Ron Legrand would say, “Been to that seminar”. We are currently evicting a tenant buyer who gave us a $34,000 non-refundable option deposit. Our network brought us the attorney who is doing the eviction. Sure we have an attorney or two that can do the standard eviction. But with such a large non-refundable option deposit and a few other twists in the case, they were a little gun shy. The attorney handling the case now, is so assertive, that one of the plaintiff’s is having a difficult time finding an attorney to take his case. And that all came from networking!

Choose a mentor who is knowledgeable, motivating, accessible, and is known for high ethical and business standards. Don’t abuse the mentor you choose by constantly asking for information that you could get from a simple trip to the internet. And don’t forget to thank your mentor by taking him to lunch, giving him gift certificates to his favorite restaurant, and, of course, letting him in on good leads when you find them.

One of my personal mentors is in Upstate NY. We are in regular communication, we try to talk weekly. Sometimes there is a question I may have, but sometimes it is just a quick hello. On occasion I get a lead that is in his back yard. Don’t get me wrong I am not marketing in any way in his neighborhood much less his state! Even if I was located there, I wouldn’t market in his farm area. That just seems wrong in some way. So when a lead pops up in NY, I pass it on to him.

3. Successful Investors Cull Their Herds.

When I was a teenager, I spent time at a family friend’s farm in Wisconsin. Part of his business was the raising of hogs. The hogs were always giving birth, sometimes several times a week. The farmer killed the weak, undersized, and deformed piglets before they had a chance to grow up. I was horrified!

Most real estate investors look at selling their “dud” properties with the same horror with which I view the culling the herd of pigs. They will keep a property year after year despite that it loses money, doesn’t fit the business’s goals, is a management hassle or is in an area that has become a warzone. Successful investors review their portfolios at least once a year, and get rid of their loser properties before they can damage the profits from their winners.

Late last year I bought a condo and a 3 unit building from another investor, who is also Realtor and a Banker. He wrote us a nice healthy check to take over his properties “subject to”. I hated those properties. The tenants in the 3 unit were worthless. They had (I imagine still do) an attitude of entitlement. They were owed by society a place to live, yet didn’t feel that paying me was a priority. It took about 2 months of that attitude to wear on me. Sometimes tenants think they can steal your property and hold it hostage and get away with it for free! We got rid of those properties pretty fast. Dump the dogs. I have children to give me grey hair; I don’t want my properties to do it to me. You will buy properties you wish you never would have (everyone I know has), just recognize them, dump them (maybe for a loss), move on, and stop crying over spilled milk. As Ron Legrand says… Go milk another cow.

4. Successful Investors Protect Their Assets.

What’s the use of building a huge real estate portfolio if a single lawsuit could wipe it all out? Why bother to achieve financial independence if the bulk of your estate will end up in the hands of the government when you pass on? And why is it that the average real estate investor does absolutely nothing to reduce their #1 yearly expenses – taxes?

If you chose to make investing a career, you will be sued one day. It is not something I look forward to, but it is a reality. Even if you enter into an arrangement with perfect intentions and honorable heart, someone will view you in their sights as a payday. You don’t even have to do anything wrong to be sued! Arranging your affairs to protect your assets from creditors, plaintiffs, and the taxman is tedious, expensive, complicated, and time consuming. Yet every successful real estate investor takes the time and spends the money to do it, thus assuring that their hard-earned money stay theirs and not the victim of a law suit.

5. Successful investors have a code of ethics.

We tend to think of our investments in terms of properties and cash. In fact, the real estate business is about PEOPLE and RELATIONSHIPS. Without sellers, renters, contractors, agents, brokers and so many others, I would not have a real estate business. And since your business affects so many other people, I think it’s important to decide how you are going to treat the people you come into contact with each day.

I read an article recently about Donald Trump. When he was introduced to the article’s author, the first thing he did was compliment the author on something about his clothing. It made the author feels good about himself. Later on when the author saw Mr. Trump rip a contractor who was trying to unjustifiably raise his price, he saw both sides of Mr. Trump, the sweet and the bitter.

Since there is no formal code of ethics for real estate investors, it’s up to each of us to decide how we’ll behave toward customers, tenants, sellers, workers etc. Instead of using as a measure, “what can I get away with?”, or “what allows me to sleep at night?”, perhaps the proper question is, “what’s FAIR?”. Take the time to think about your activities and how they affect people that you come into contact with.

6. Successful Investors Involve Their Families.

I have not yet met a truly successful investor who did not have the support of his (or her) significant other. Because your real estate activities generally involve spending (or promising to pay) tens of thousands of dollars at a time, and since your business will take time away from your family, I think it’s critical to sit down with everyone who’s old enough to understand and explain what you’re doing, and why, and that you’d really like to have their help or at least their understanding.

If you have a spouse who’s reluctant to support you, try sending him or her to a beginner’s seminar. Some of their natural fears may be conquered by an understanding of what you’re attempting to do.

7. Successful Investors Treat Everyone Better than They Expect to Be Treated.

What goes around comes around. If you think that your reputation as a buyer or landlord doesn’t precede you, think again. When you go the extra mile to solve people’s problems, both profit and success will follow.

This week we received a caller from a seller. She was referred to us by a realtor whom I never heard of nor dealt with. How the realtor came up with my name, I have no idea. She told the seller, (her sister-in-law) that she heard we can do deals that others can’t. I didn’t buy the house, it is still listed on the MLS, but she and I will be in contact over time. When that listing expires, I will work the deal out so everyone wins. And when that happens, I will send the Realtor a nice gift certificate so she can take her husband out for a nice meal. I think she will remember us, don’t you?

Some of my best tenant buyers come from my current buyers. And I have had more than 1 seller refer a friend to us. That is the best marketing I can get from anyone. No amount of money can replace that type of marketing.

8. Successful Investors Stay Educated.

Since I began investing in real estate full time, Illinois has passed disclosures for people in foreclosure. There are other laws that exist: the federal government makes lead-based paint disclosures mandatory and expensive to ignore. Congress has rules for capital gains taxes. HIV-positive people have become a “protected class” in terms of fair housing. One city has ordinances that dictate what months that you cannot evict people who steal your property. Mortgage money for high-risk borrowers has become harder to get. The Fair Credit Reporting Act has been revised to include landlords. Things change. Your business may be affected. Stay on top of it and meld yourself.

9. Successful Investors Find The Money Before They Need it.

Imagine this scenario. You found a deal of a lifetime. A property worth 650,000.00 in great shape comes across your desk. It needs just a quick clean job and the grass to be cut. The seller is moving to another state to be with the spouse’s mom, who is going through some health issues. They are going….PERIOD, or the spouse made it clear that their future together would be quickly shortened by their lawyer. They only owe 300,000.00 and just need 50,000 to get moved and settled in. But they want the loan out of their name and they need the cash. Well, a subject to deal is not going to work now will it?

Tips For Choosing a Home Based Business

Your email in box is likely full of internet home based business opportunities. While many people are having success with internet-based home businesses, many are also unsuccessful. If you are interested in starting any type of home based business, you need to carefully decide what type of home business you want to get into. So how do you choose the right home based business for your needs? By being methodical, realistic, objective and patient you can choose the right home based business for you.First, you want to take a personal inventory. Do an inventory of your skills, experience, interests and personality characteristics. These are the basic ingredients you have to work with and are important to your success with a home based business. Make a list of all the personal qualities and factors you can include. These qualities and factors should be what you are good at and things that can benefit your home based business no matter what choice you make.Second, consider your interests. There is a big difference between knowing about something and truly enjoying it. Remove anything from the list you created in step one if you don’t really like doing or anything doesn’t interest you. By enjoying what you are, doing you can have a better chance at success.Third, match with marketable activities. If you still have come up with a good home business idea after the first two steps then you should review the list and determine which have good marketable potential.Fourth, make a list of ideas that match step two. Once you are done you will have a list of possible business matches that bring together your skills and interests with a home based business that can utilize what you have to offer.Fifth, do your research. Once you have developed the ideal list in step, four then you can research which have good marketable potential. You should consider a business that can be done entirely from your home office. If you are going to have clients come to your home then make sure you home is properly prepared to receive clients.Lastly, develop a business plan. Once you have gone through the process of identify a home business that is right for you then you need to come up with a proper business plan. This plan should include your strengths, weaknesses, opportunities and threats. Make sure you have clear goals for your business and the steps necessary to achieve results.